If you want to grow your organic traffic on your e-commerce site and turn that traffic into sales, we have great content ideas for you! Keyword research provides excellent results for finding relevant searches for your website. Therefore we need to make the site more useful and open to new content ideas.

Post blog content about your products

If you want to increase the number of visits to your e-commerce site, add more blog content. As your content gets more indexed by search engines, you can get additional traffic from keywords associated with your blog posts. The more realistic and high-quality your content is, the more visibility will be on social platforms and it can provide social bookmarks. 

When writing blog content about your product, you get the chance to add some information that is not available on the product page, and these can sometimes be keywords. You should also mention detailed information in your content. For example, if you are a company that sells orange juice, you should write content about “vitamins and minerals in oranges” so that your site’s click-through rate will increase.

Offer extra information about products

Search engines usually search for keywords such as price, variety, and buy along with the product name. But apart from these, questions such as How, What, and Which form a big search statistic. For illustration, if we move on from the Engagement Ring keyword, some of the queries I found are; 

•         Which hand to wear the engagement ring
•         Who gets the engagement ring
•         On which finger is an engagement ring worn
•         How much is the engagement ring

Write the answers to these questions without exaggeration and share them in the blog post. Also, take care to put links on the site to increase product visibility.

Don’t use manufacturer descriptions!

If you include direct manufacturer’s descriptions on your page to promote your product, you are on the wrong way. Because other e-commerce sites also enter the information they receive from the manufacturer in the same product description, thus preventing your site from appearing in search engines.

It will be best for you to write useful and original descriptions that will take you to the top of the search engines.

Give more product information

To increase the interest and trust of the customers in the products on your site, you should provide detailed information about the product, such as your comment, videos, pictures, if necessary, the physical features of the model. So, if you provide the trust that is sought in online shopping, you will increase the conversions to the product. Shoppers always want to examine the product more closely. For this, there are many 3D model review modules for opencart users, 365-degree product reviews used by Reebok can provide incentives for the user to purchase the product.