With the rapidly developing technology, consumption time has also shortened. Being able to market it is as important as producing an innovative product. Digitization has affected every industry. Brands have also switched to digital in the field of marketing. Economic conditions all over the world are deteriorating, so the right strategies are gaining importance. The budget that should be allocated to digital marketing should now be more.
The metaverse, which is described as the world of the future, is expected to become a good advertising space. If companies are successful in their product and brand promotions, they will be able to appeal to the new generation’s audience. But it is still an area that is seen as risky. Because its costs are very high and it has not met the expectations so far. Despite this, it will be preferred because it directly reaches the target audience and is a different species.
Artificial intelligence, which has made a name for itself in every field, is also very important for marketing. Artificial intelligence will allow instant tracking of customer reactions and making improvements. This time-saving advertising method will be preferred in 2023.
The share of personalization in marketing is undeniable. When the consumer sees the things that belong to him/her in the product or service, he/she tends to prefer it again. That’s why it’s important to have consumer-specific offers, content, products, and services. It makes people feel valuable. Therefore, brand loyalty and customer satisfaction increase.
TikTok, a video content-sharing site, is becoming a new-generation commerce center. It has become an application that is used by brands outside of the personal use area. The app focuses on improving targeting options for ads. It seems that it will be the choice of brands in 2023.
NFT is a popular topic lately. Collectible items come to the fore. NFT, the return of the digital age, has become the new marketing field. It especially attracts the attention of Generation Z. Generation Z is the generation that tends to do digital shopping the most. Big brands have started to use this marketing method.
The use of social media is very common today. People spend most of their day on social media. This is also an opportunity for brands because a trade area has been created. You can open a store through various applications, sell products and market them through the same channels.