AI SEO

Illustration of search result lines merging into a single answer card

2026 edition. Last updated: November 1, 2026.

In many searches, users no longer look at a list of links. They look at an answer. AI Overviews and AI Mode on Google, ChatGPT, Gemini and Perplexity answer questions in their own words and build the shortlist on the user’s behalf.

This book looks for an answer to one question: If AI gives the answer, what should you do so that your brand appears in that answer, and appears correctly?

I am writing it from the real cases we work on with our clients at İmza, current data and Google’s own statements. The whole book is free to read here. You can also follow along on X at @HasanYasar.

AI search is changing very fast, so think of this book as the “2026 edition”. I will keep the web version continuously updated.

If you also want the SEO fundamentals: Learning SEO is my free 42-chapter SEO book, from how Google works to technical SEO, measurement and e-commerce.

Chapters

Part 1: Search is changing

  1. How Has Search Changed?
  2. The SEO Foundation You Need for AI Search
  3. How Does AI Build an Answer?
  4. Not All Platforms Are the Same
  5. GEO, AEO, LLMO: What Has Really Changed?

Part 2: Research and measurement

  1. From Keywords to Prompts
  2. How to Measure AI Visibility
  3. AI Traffic and Business Results

Part 3: The technical foundation

  1. How AI Bots See Your Site
  2. Readable and Citable Pages

Part 4: Content and authority

  1. Content in the Age of AI
  2. Content That Can’t Be Copied
  3. Brand and Entity
  4. Third-Party Sources

Part 5: Commerce and industries

  1. Commercial Data and Shopping Agents
  2. AI Search by Industry
  3. GEO as a Continuous System

Part 6: Doing SEO with AI

  1. AI in SEO Work
  2. Producing Content with AI

Author: Hasan Yaşar